What the fuck is happening in America's malls?

I hate to shop.  Really - I hate it.  (That's what I have a girlfriend for.)  But today, I had some time to kill in between appointments so I went in looking for something to wear to a gay PRIDE event this coming weekend.  I walked in and the first thing I saw was this grown-ass woman riding past me on an electric giraffe: I know it's been a while since I've gone to the mall but can someone please tell me when this became a thing?

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