Lifetime drops 'Diva'; Mike Ruiz's 'Pretty Masculine' app

Lifetime has canceled the show Drop Dead Diva, according to TheWrap.com. The show can run four seasons, the last of which ended in September. The cost of producing the series was reportedly running a bit high; Lifetime approached Sony Pictures Television, which produced the series, about coming up with creative ways to keep the series on the air—but to no avail. In combination with Army Wives, Drop Dead Diva helped push Lifetime to the number-one cable position on Sundays from 9 to 11 p.m. among women 25-54.

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